
LessCal
An app where users photograph their meal and AI estimates calories and macros, with history and subscriptions.
- App
- AI
- Subscriptions
Mobile apps
We build iPhone and Android apps under your brand, from ordering and booking apps to subscription clubs, with an admin panel to run everything. We work with businesses that want repeat customers and with founders who need to turn an app idea into a product people use.
A well-built app puts your brand on your customer’s home screen. Instead of paying for ads to reach the same people again, you send a notification, release a coupon or open next week’s schedule. That is how an app pays for itself: more repeat purchases and a lower cost to bring customers back.
Every app we build starts from how your business actually works. We look at how customers buy today, where they drop off and what would make them come back. Screens, features and integrations come after that.
We deliver apps as Progressive Web Apps (PWAs): customers install them straight from the browser on iPhone or Android, with your icon, and the app opens full screen like any other. When the project calls for it, publishing to the App Store and Google Play is available as an optional step.
One codebase for both platforms, installable on the home screen and designed around your brand.
A web dashboard to manage products, schedules, customers and promotions on your own.
Card payments, subscriptions with automatic billing and tracking of paid orders.
Push notifications, booking reminders, loyalty points, referrals and coupons.
Sign-up, order history, subscriptions and customer data stored securely.
We put the app live, set up the domain and stay close during the first weeks of use. App store publishing is optional.
Every business needs a different app. Some common formats and the problem each one solves:
Menu, cart, payment and order tracking, with no per-order marketplace commission. Customers reorder in two taps.
Real-time availability, automatic confirmations, same-day reminders and upfront payment to cut no-shows.
Monthly plans with automatic billing, points, cashback and member-only perks.
Checklists, visit logs, photos, signatures and reports for field teams, straight from the phone.
The first version of a new product, focused on the core feature, to validate the idea with real users.
Features such as photo analysis, recommendations and assistants, like LessCal, which estimates calories from a photo of a meal.
We talk about your business, your users and the problem the app must solve, and leave with a prioritized feature list.
We design the main screens in Figma so you can test the flow before any code is written.
We build the app and the admin panel in short cycles, with test builds you can try on your phone.
We test ordering, booking and payment flows on real iPhone and Android devices.
We publish the app, set up notifications and help you introduce it to your customers.
After launch we keep supporting the app and add features based on real usage.
Proven technologies and a clean codebase that another team could maintain if you ever need it.
Timelines depend on scope. An app with ordering or booking, an admin panel and payments is a very different project from a platform with several user roles, legacy integrations and complex business rules.
That is why the schedule is part of the proposal, split into milestones you can test. If the goal is to validate an idea, we start with an MVP: the smallest version of the app that solves the core problem and gets real users on it.
We don’t sell fixed packages. The cost of an app is calculated from its scope, and you get a fixed quote before we start. The biggest cost drivers are:
A practical way to control the budget is to launch an MVP and grow it based on real usage instead of building everything at once.
Every screen has a job: get customers to buy, book or come back.
No templates. Navigation and visuals follow your brand and the way your customers buy.
The people who learn your business in discovery are the same people who design, build and ship.
We work in English, with business hours that overlap with the US East Coast and with Europe’s afternoon.

An app where users photograph their meal and AI estimates calories and macros, with history and subscriptions.

A habit app with streaks, XP, daily missions, achievements and stats to keep users engaged.
Yes. The same app runs on both. Customers install it on their home screen with your icon and it opens full screen. If the project needs it, we also publish to the App Store and Google Play.
Not necessarily. For many businesses an installable web app is enough and avoids store fees and review cycles. Store publishing makes sense when you want to be found inside the stores or need specific device features.
It depends on scope: screens, user roles, integrations and timeline. You receive a fixed quote in the proposal before we start. On a tight budget, we recommend starting with an MVP.
The timeline is set in the proposal, split into milestones. Integrations with existing systems and complex business rules add the most time; a lean MVP shortens the path to your first users.
Yes. The admin panel lets you manage products, prices, schedules and promotions without touching code. New features are handled by our team under a support plan.
Yes. We offer post-launch support, fixes and maintenance plans to keep the app up to date, secure and improving.
Tell us what you want to build. We reply with an assessment and a proposal with scope, timeline and a fixed quote.