App · AI calorie counter
LessCal
An app where users photograph their meal and AI estimates calories and macros, with history and subscriptions.
- App
- AI
- Subscriptions
Custom software
Custom software development
We build software around the way your company works: management dashboards, automations, integrations between tools and internal platforms. We work with companies that outgrew their spreadsheets and are losing time and money to manual processes.
Every growing business hits the point where off-the-shelf software no longer fits. Teams build side spreadsheets, copy data between tools and depend on the one person who knows where everything is. That rework costs hours every week and invites mistakes.
Custom software fixes the problem at the root: it follows your process instead of forcing you to follow it. We map how operations run today, where the bottlenecks are and which tasks can be automated. Then we build only what makes a difference, in milestones that deliver value from the first release.
As a full-service software house, we handle the whole project: architecture, database, interfaces, integrations, security and hosting. You get a reliable system without having to hire and manage an in-house engineering team.
Who it is for
- Companies running operations, sales or finance on spreadsheets that no longer keep up.
- Businesses using several tools that don’t talk to each other.
- Operations with repetitive tasks that could be automated.
- Teams that need real-time dashboards to make faster decisions.
- Companies stuck with legacy software that is hard to maintain.
What we deliver
Business management systems
CRM, order management, inventory, finance, targets and reporting built around your operation.
Dashboards
Your key business metrics in one place, updated automatically.
Automations
Repetitive tasks handled by the system: billing, reminders, reports and lead intake.
Integrations
Connections between ERP, CRM, payment providers, spreadsheets, messaging and third-party APIs.
Access control
Roles and permissions so each person sees and edits only what they need, with an audit trail.
Data migration
We move data from spreadsheets or legacy systems into the new platform safely.
Examples of custom systems
Systems that remove common bottlenecks in growing companies:
Sales CRM
A pipeline that matches how your team sells, with tasks, contact history and targets per rep.
Order and production management
From order to delivery, with status per stage, owners and delay alerts.
Finance and billing
Receivables, automatic billing, reconciliation and cash flow reports.
Partner portal
A space for partners and resellers to check prices, place orders and track commissions.
KPI dashboards
Sales, operations and finance in one dashboard, fed by the systems you already use.
Tool-to-tool automation
Data that flows on its own between CRM, spreadsheets, email and messaging, with no copy and paste.
How we build your system
Process mapping
We follow how the work happens today and list bottlenecks, rules and integrations.
Architecture
We define modules, database, permissions and integrations, and prioritize what ships first.
Prototype
The team that will use the system validates the main screens before development.
Iterative delivery
We ship working modules in short cycles so your team starts using them early.
Rollout
We migrate data, train the team and move the system into production.
Support and evolution
We monitor usage, fix what is needed and keep improving the system as the company grows.
Technology
A modern, well-documented stack that any future team can maintain.
- TypeScript
- Node.js
- Python
- React
- Next.js
- PostgreSQL
- Supabase
- MongoDB
- Docker
- AWS
- REST APIs and webhooks
Timeline
The timeline depends on the number of modules, the integrations and the quality of your current data. Instead of one long project with a single delivery at the end, we split the system into milestones, and each one ships something the team uses every day.
Each milestone is scheduled in the proposal. The first module goes after the bottleneck that costs your company the most.
How much does custom software cost?
Pricing is based on scope, with a fixed quote per milestone before we start. The main drivers are:
- Number of modules and business rules.
- Integrations with existing systems and the quality of their APIs.
- Data migration from spreadsheets or legacy systems.
- Number of user roles and permission or audit requirements.
- Hosting, support and ongoing development after rollout.
A useful benchmark is the number of hours your team spends on rework today, plus the cost of manual errors.
Why BG Coding
Process first
We understand the operation before proposing technology.
Working software early
Every milestone puts something into use; no waiting months for the full system.
Security from day one
Access control, protected data and secure development practices are part of the plan, not a patch at the end.
Nearshore partner
A Brazilian team working in English, in a time zone close to yours.
BG Coding projects
SaaS · Practice management
Consultize
SaaS landing page for psychologists and therapists: schedule, patients and finances in one app, mobile-first and elegant.
- SaaS
- Health
- Mobile
Custom software FAQ
What is the difference between custom and off-the-shelf software?
Off-the-shelf software makes your company adapt to it. Custom software is built around your process, with the rules, screens and integrations your operation needs. It makes sense when packaged tools no longer fit or when the process itself is a competitive advantage.
How much does custom software cost?
It depends on modules, integrations and data migration. You receive a fixed quote in the proposal, split by milestone, before we start.
Can you integrate with the tools we already use?
In most cases, yes. We integrate via API, webhooks or data imports with ERPs, CRMs, payment providers, spreadsheets and messaging tools, and we assess every integration during discovery.
Is our data secure?
Systems are built with role-based access control, protected databases and secure development practices. We decide together where the system will be hosted.
Can we start small?
Yes. We start with the module that removes the biggest bottleneck and grow in milestones. Your team uses each part as soon as it is ready.
Do you provide support after delivery?
Yes. We offer support, fixes and ongoing development under maintenance plans.
Related reading
Other BG Coding services
Let’s get your operation off spreadsheets
Tell us how the process works today and where it gets stuck. We come back with an assessment and a milestone-based proposal.