App · AI calorie counter
LessCal
An app where users photograph their meal and AI estimates calories and macros, with history and subscriptions.
- App
- AI
- Subscriptions
Nearshore software development
Nearshore software development from Brazil
BG Coding is a Brazilian software house that builds apps, websites, SaaS and custom software for companies in the US and Europe. You get a product and engineering team that works in English, overlaps with your business hours and costs less than hiring locally.
Hiring developers is slow and expensive, and offshore teams on the other side of the world often mean one overlapping hour a day and weeks lost to back-and-forth. Nearshore is the middle ground: a team close enough in time zone to work with you in real time.
Brazil sits at UTC−3. That is one to two hours ahead of US Eastern time and four to five hours behind most of Europe, which gives East Coast teams almost a full shared workday and European teams a shared afternoon. Calls, reviews and quick decisions happen the same day.
We are not a staffing agency. We take ownership of the product: discovery, design, development, launch and support, with a fixed quote per milestone. You talk to the people building your product, not to an account manager.
Who it is for
- US and European startups that need to ship an MVP without hiring an in-house team.
- Companies whose internal team is at capacity and needs a reliable partner for a product or module.
- Agencies that need a white-label development partner for client projects.
- Businesses expanding to Brazil or Latin America that want a team who knows the market.
What we build
Mobile apps
iPhone and Android apps, from MVP to launch, with optional App Store and Google Play publishing.
SaaS platforms
Accounts, subscriptions, dashboards and multi-tenant architecture ready to scale.
Web applications
Customer portals, membership areas, booking systems and e-commerce.
Websites and landing pages
Fast, conversion-focused pages with technical SEO and analytics.
Custom software and automation
Internal tools, dashboards and integrations between the systems you already use.
AI features
Assistants, document processing and AI inside your product.
Nearshore, offshore or in-house?
Each way of building software has trade-offs. How they compare for a US or European company:
Hiring in-house
Full control, but months of recruiting, plus salaries, benefits and management overhead before the first release.
Offshore teams
Low hourly rates, but little overlap with your working day and feedback loops that stretch over days.
Freelancers
Flexible for small tasks, but hard to scale and risky when one person holds all the knowledge.
Nearshore from Brazil
A team that works in your hours and in English, owns the product with you and costs less than hiring locally.
Why Brazil
A large and growing software industry, a time zone close to the US and Europe’s afternoon, and experience with international products.
Why a product team
Instead of renting developers, you get discovery, design, engineering and launch from one accountable team.
How working with us looks
Intro call
A call in English to understand your product, goals and constraints.
Proposal
Scope, milestones, timeline and a fixed quote per milestone.
Kickoff
Shared channel, access to tools and a clear definition of done for the first milestone.
Build in the open
Short cycles with demos and test releases during overlapping hours.
Launch
We ship to production and monitor the first weeks with you.
Ongoing partnership
Support and new milestones as your product grows.
Technology
A modern JavaScript and Python stack that US and European teams already know, so handover and collaboration are straightforward.
- TypeScript
- React
- Next.js
- Node.js
- Python
- PostgreSQL
- Supabase
- Stripe
- Docker
- AWS
How fast can we start
After the intro call, the proposal comes with a start date and a milestone schedule. Most of the time goes into making sure the first milestone is well defined, which saves weeks later.
Because our hours overlap with yours, blockers get solved the same day instead of waiting for the next overnight cycle.
Pricing
We quote per project and per milestone, not by the hour, so you know the cost before work starts. The quote depends on:
- Product scope and number of features in each milestone.
- Integrations with your existing systems and third-party APIs.
- Design work needed, from scratch or based on your design system.
- Support and maintenance after launch.
Payment terms and currency are agreed in the proposal.
Why nearshore with BG Coding
Real overlap
Shared working hours with the US and with Europe’s afternoon, so decisions happen the same day.
Product ownership
We think about users, conversion and revenue, not just tickets.
English and Spanish
We work in English and Spanish, and in Portuguese for Brazil.
Fixed quotes
Scope and cost agreed per milestone, with no open-ended hourly billing.
Work we have shipped
E-commerce · Fine jewelry
Maison Livenne
Complete online jewelry store: editorial storefront, collections, press social proof and a checkout ready to sell in multiple countries.
- E-commerce
- Fashion
- International
App · Gamified habits
Dayloh
A habit app with streaks, XP, daily missions, achievements and stats to keep users engaged.
- App
- Gamification
- Engagement
Nearshore development FAQ
What does nearshore software development mean?
It means working with a development team in a nearby time zone, rather than on the other side of the world. For US and European companies, Brazil offers overlapping business hours at a lower cost than hiring locally.
What time zone do you work in?
We are in Brazil, at UTC−3. That overlaps most of the US workday and the afternoon in most European countries.
Do you communicate in English?
Yes. Calls, documentation and day-to-day communication happen in English. We also work in Spanish and Portuguese.
How do you price projects?
We give a fixed quote per milestone based on scope, so the cost is agreed before work starts. Payment terms and currency are defined in the proposal.
Can you work with our in-house team?
Yes. We can own a full product or a module, and work alongside your developers, designers and product managers.
Who owns the work?
Ownership and handover terms are agreed in the proposal before the project starts.
Other BG Coding services
Looking for a nearshore development partner?
Tell us about your product and timeline. We reply with an assessment and a proposal with milestones and a fixed quote.